People use the app to get agenda items, driving directions, chat messages, and other information during events hosted by global car companies.
After a user creates an account with Dashboard, it takes a few minutes for an event to appear. A message on the home screen said, "You are not registered for any events." This caused confusion among users, who emailed for help. I rewrote the message to provide clarity, ease concern, and give instruction: "You're not linked to an event. Don't worry, we'll connect you. Refresh in a few minutes by swiping down." Users had no more questions. The message's flow is pictured below.
A typical user's journey in Dashboard is Home > Agenda > Routes, as pictured below. Routes is a patented navigation system I designed that takes users on a curated journey to experience a car's features. The app also includes product specifications, location details, and venue descriptions. I write this copy for every event, and I created a style guide for it.
I'm researching how content will change when Dashboard connects with a car's infotainment system. More to come.