Joshua Wilwohl

hi@wilwohl.com

I lead a team developing the mobile event app, Dashboard, and I write the copy that helps its users complete tasks. Samples of my work are below.

I'm also an adjunct professor at Metropolitan College of New York. My current class is about communication design for disaster preparedness. Download the syllabus (PDF).

Before, I built digital products in Cambodia, wrote a children's book, and created an online tool to help people write better sentences.

Dashboard

People use the app to get agenda items, driving directions, chat messages, and other information during events hosted by global car companies.

Interaction

After a user creates an account with Dashboard, it takes a few minutes for an event to appear. A message on the home screen said, "You are not registered for any events." This caused confusion among users, who emailed for help. I rewrote the message to provide clarity, ease concern, and give instruction: "You're not linked to an event. Don't worry, we'll connect you. Refresh in a few minutes by swiping down." Users had no more questions. The message's flow is pictured below.

1

Dashboard's initial sign in or create account screen.

2

Dashboard's create account screen.

3

Dashboard instructional copy: You're not linked to an event. Don't worry, we'll connect you. Refresh in a few minutes by swiping down.

During the COVID-19 pandemic, event participants had to agree to safety requirements. Collaborating with lawyers and designers, I whittled down wordy text and wrote: "Wear a mask. Keep your distance. Wash your hands. Do you agree? Reply yes to accept our virus safety requirements. If you don't agree, you'll need to go home." I avoided using "COVID" because testing showed anxiety increased when users saw the word. The message appeared as a notification and as an in-app message. When one was tapped, it opened the chat, where users typed their response. The process is pictured below.

1

A push notification informing users about the virus safety requirements.

1

An in-app message informing users about the virus safety requirements.

2

A user responding yes to the safety requirements' agreement in chat and a follow-up message thanking them for their response.

Information

A typical user's journey in Dashboard is Home > Agenda > Routes, as pictured below. 'Routes' is a patented navigation system that takes users on a curated journey to experience a car's features. The app also includes product specifications, location details, and venue descriptions. I write this content for every event. I created a style guide for the content and for when staff chat with users.

1

Dashboard's home screen.

2

An example agenda in Dashboard.

3

An example drive route in Dashboard.

Connectivity

I'm researching how content will change when Dashboard connects with a car's infotainment system. More to come.

A car's infotainment screen displaying Dashboard app during car connectivity.